SEO - Search Engine Optimisation can be broken down into a couple of main parts. Keyword Research (what people type into a search engine). Website Audit (How well your website is setup so Search Engines can index your site and make a note of the "keywords". Together these 2 techniques are known as 'onsite SEO' .
We then have Backlinks (what sites link to your website) and Link Building
(Competitor Research) data mining for quality sites to get links from. These 2 techniques are known as 'offsite SEO' . If you have access to this data and the data is accurate you can then start the process of developing your site. It can be a long drawn out process and has no guarantee of meaningful success. If you are in a busy niche - you have to consider using Pay Per Click instead eg Google Adwords. We havent forgotten
Social Media Monitoring
Get a better understanding on what is available. Keyword Research is the foundation of any website - you need to get it right from the start
Ensure your site is configured as per your keyword research and complies to what Search Engines want to see
What websites are linking to your website - some maybe good others maybe really bad spammy sites
Discover all the links that your competitors have. Then go get the same links plus higher quality links they dont have
With the advent of Social Media the playing field has never been more level. But you still need to find potential customers, interact with them, help them out and know when someone somewhere is talking about your niche. Not all businesses want or need social media channels. But if you are in the business of selling a product to retail or wholesale it is a great way to find customers directly.
There are many tools available to you. We recommend AWARIO It has the widest possibkle reach of any tool that we have seen. The key part of it is that you can stop and start whenever you want. Take a subscription for a month, get daily reports, act immediately . If you want to stop for a month you can and then restart your monitoring where you previously left off