What is a Search Engine
What are SERPs – Search Engine Results Pages
What are Keywords and to get the right ones
How they rank your webpage
Why Keyword Research is the building block of ANY website
(get it wrong and everything else is wrong)
You may know what a Search Engine is – but do you know how they work ?
First things first – a Search Engine (Google, Yahoo, BING, Blekko) is an interface that allows you to type something in (keywords) and it then provides you with a list of webpages which it thinks best fit your request (SERPs – Search Engine Result Page)
The Internet, just like space is forever expanding – so you wont be able to keep with all the new websites out there – so a Search Engine will do it for you.
When you type something into a search engine the result it gives you back is known as SERPs – Search Engine Results Page.
The bit that most people dont realise is that SERPs are created from Google’s Index of the Internet.
Every second of every minute of every hour – 7 days a week, Google ‘spiders’ are busy looking for new and updated website content. When they visit your website – they will run various checks against it. They do this, firstly to try and understand what your website is about and what each webpage is about, secondly they will give you a score based on over 200 different checks and then hopefully they add your website to their Index.
If Google has trouble indexing your site or finds issues with it – it will soon give up and move on to your competiton
To help demonstrate this here is a short video from Matt Cutts at Google